Adstream France present at the UDA
Dec 08, 2011
Earlier this week, Jean-Pierre Eiselé, Johan Guerin and Elise
Moulin from our French office presented at the head quarters of The
Union des Annonceurs (UDA) in Paris.
The UDA's mission is to promote the interests of advertisers
& their professional contacts, enabling their members to
optimise efficiency and cost through their investment in
communication. They also promote responsible communication by
developing and implementing fair and ethical practices.
Adstream France presented on why we should put in place
collaborative platforms between agencies and advertisers. Using our
successful work with client Nokia as an example, they demonstrated
the collaboration solutions for advertising production management.
Identifying the challenges for multi-channel ad campaigns between
advertisers and suggesting how this relationship could be improved.
Finally, looking at the functionality and the key points you need
to bear in mind when instigating these kinds of platforms
successfully.
The talk was very well received by their audience of top brand
CMOs. Adstream looks forward to future collaborations with the
UDA.
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